Events are about emotions \u2013 we hear, read and see it again and again. But what exactly does that mean? Is it the high when everyone celebrates together, the goosebumps during the show act or the great joy at the raffle? If events are to be truly successful in the long term, it is much more than that.<\/p>\n
Our approach: every event is always a change process too, because every person has to engage with it, let go of everyday life and go through a whole process of emotions until they have truly arrived. And that is the basis for the event staying in people\u2019s memory for a long time. Emotions as a strategic approach to event planning \u2013 an exciting topic for event planning!<\/p>\n
With really simple means and without a big budget, you can meet your guests\u2019 emotions where they are \u2013 provided you do it right and, ideally, get professional support. A guest has to go through various basic emotions to unlock the full potential. And it starts with sadness. Because to truly arrive at the event and engage with the new situation, guests have to let go of everyday life \u2013 often a challenge, especially in uncertain times, since we are shaped by uncertainty. Leaving something behind in order to experience something new \u2013 that sounds obvious. And organizers or hosts can already help with a simple gesture: instead of asking about the journey \u2013 which was usually tiring \u2013 it is better to welcome your guests warmly with a simple: \u201cHow lovely that you\u2019re here!\u201d<\/p>\n
Sadness is followed by amazement \u2013 at the new situation, a beautiful setting, a great venue. It is important to follow a few rules here and to consider this topic in advance during event planning. Amazement is followed \u2013 surprise! \u2013 by fear. Don\u2019t worry, it\u2019s not what you think. It is simply a completely normal human feeling. Where are the restrooms? Am I warm enough? Is there something to drink? Subconsciously, we all go through these thoughts when we engage with a new environment \u2013 in this case, the event. If everything is taken care of, organizers \u2013 or event planners \u2013 relieve guests of these fears from the outset. There are even more emotions that should be considered before the event, so that in the end only one remains: pure joy. For us, it is clear that every event must take all emotions into account. Otherwise, the event becomes interchangeable.<\/p>\n
At KahnEvents, other factors are important too \u2013 sustainability, for example. For every event the team puts on, the carbon footprint is taken into account and reduced wherever possible: traveling by train instead of flying, an event in Slovenia instead of New York. For one group of participants, for example, we organized a trip to Slovenia \u2013 including a visit to a sustainable fish farm that is committed to restoring the seabed. It went down so well that, in the end, the guests voluntarily collected donations to support the farm. The participants took so much away from this incentive trip \u2013 not only for the environment, but also for themselves.<\/p>","protected":false},"excerpt":{"rendered":"
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