What makes an event truly effective? Nadja Kahn talked about it with the industry portal eventmanager.de.
The interview covers the economic power of emotions, consciously designed guest experiences – and the question of what artificial intelligence can and cannot do for events. For Nadja, one thing is clear: a smooth process is a given. What matters is what an event sparks in people.
“A smooth process is the compulsory part. The freestyle is sparking something in people.”
Three thoughts from the conversation
- Emotional dramaturgy starts with the welcome
- Measure impact, not just attendance
- AI as a sparring partner – not a substitute for real encounters
And on whether AI will soon take over the search for venues: “AI can suggest a hundred locations. But whether one of them really offers the right atmosphere for exactly these people and exactly this event goal is a completely different question.”
If you want to dive deeper: the conversation builds on Nadja’s book „Denken wir noch oder fühlen wir schon?“ , which she wrote together with Christoph Theile.
Read the full interview on eventmanager.de (in German) →
Photo: © Christina Pörsch